Motivair Cool News

May 5th, 2022

Understanding End-to-End Liquid Cooling for HPC & AI

Fueled by ever-rising consumer need for e-commerce, big data applications, and the explosive growth of artificial intelligence, businesses will have to find ways to leverage high-performance computing now for enterprise operations to deliver on big demands.

According to a November 2021 Statista report, digital transformation spending in the U.S. is expected to reach $1.8 trillion in 2022 and $2.8 trillion by 2025. This dramatically underscores why digital transformation has become a top priority for organizations.

But having the latest technology isn’t enough.

That’s only one link in the high-performance computing chain, designed to accelerate your business operations. With each new technological advancement or data center refresh cycle comes a new need for power to drive that innovation.

The latest generation of CPUs are consuming over 300 watts, and soon will be using upwards of 500-750 watts, and 1000 watts packages are already being designed. The limits of air cooling are here and gone.

Unfortunately, no sever or computer chip is future-proof. But how you cool it can be. You just need to implement the right End-to-End Liquid Cooling solution.

Liquid cooling infrastructure is projected to top $3 billion USD by 2026, as organizations adopt more Hybrid IT, cloud services, and use artificial intelligence (AI) to power advanced analytics and automated decision making.

Liquid cooling can alleviate and reduce your dependency on traditional air-cooling methods. You can:

  • Conduct heat better than air
  • Increase compute-intensive applications.
  • Use less water than traditional air-cooling methods.
  • Reduce your data center footprint, allowing for more compute deployments

There’s a bevy of options operators can take advantage of, but the primary solutions include Immersion Cooling (single or two-phase) and cold plate cooling (single or two-phase).

Each application comes with benefits and limitations, but direct liquid cooling with cold plates typically performs better, due to immersion cooling’s lower heat transfer performance.

Leveraging the full capability of direct liquid cooling for AI or HPC requires a deeper understanding of the server and data center ecosystem or what’s known as an End-to-End approach.

End-to-End Liquid Cooling is more than the obvious – it’s controlling brand, product quality, consumer experience, and how the market perceives a company.

You need to understand how to design for resiliency. When properly applied, this fundamentally reduces your operational risk and delivers exceptional performance.

Just deploying liquid cooling in your data center or lab is only the first step. From research labs to colocation data centers, from financial analysis to cutting-edge supercomputers, each facility will essentially require different calibrations depending on what you are cooling and what the ultimate application is.

According to Hyperion Research, the average life of an HPC system today is 4.2 years.

Motivair’s product portfolio extends from facility-level specialty chiller systems down to direct liquid cooling. To leverage and maintain a competitive advantage, you must analyze your infrastructure needs on a holistic level: You need to design around your cooling needs now and into future.

Most liquid cooling has standardized on a water-glycol solution that is readily available through server manufacturers or broader fluid distribution channels.

These standard fluids have been tested by industry technology leaders and are considered to meet the majority of global environmental standards.

With End-to-End Liquid Cooling, using standard fluids promotes less instances of downtime for the overall system. It allows for easier serviceability, when necessary, and does not require any capture and reclaim utilizing a specialized maintenance technician.

With End-to-End Cooling, it’s important to leverage a domestic supplier to mitigate supply issues and reduce downtime.

The COVID-19 pandemic saw nations come to a proverbial standstill with multiple national lockdowns, an increase in remote work, and temporarily halting the flow of raw materials and finished goods.

According to shipping analytics firm Windward, a fifth of all the world’s containerships are currently stuck in port congestion.

If your system is not harmonized, it only takes one link to break the chain. Your business depends not only on critical equipment but also a provider’s ability to respond to your immediate operational needs.

Utilizing an integrated service provider helps you anticipate risk, minimize disruption, and keeps your critical technology running. Motivair offers a series of programs including professional services, project management, system start-up & commissioning, preventative maintenance, and emergency response services.

Integrated service affords you a one-stop call for any of the critical infrastructure components in an End-to-End Liquid Cooling System. This provides an ease on supply chain constraints and promotes uptime and resiliency.

Motivair’s broad range of Thermal Management, Direct Liquid Cooling, and Data Center & IT Cooling technology provides mission critical businesses and innovation leaders reliable cooling technology helping shape our world.

About Motivair Corporation
Motivair enables industry leaders to push the boundaries of what’s possible by leveraging over 30 years of insights and innovations creating dependable mission critical cooling systems. Based in Buffalo, NY, Motivair creates, develops, and manufactures a portfolio of specialty chillers and high-density computer cooling systems that cool vital industries and propel the world’s most complex and advanced technologies. Its technology is featured in numerous Top500 supercomputers. For more information, visit

Connect with your local Motivair product specialist today.